Google is the world's most used search engine with almost 4 billion users in a day. It has popularity in all the corners of the world. Each search provides an opportunity for the marketer to grab a customer by promoting their brand name and product value. To avail, the marketer of this huge opportunity of promotional Google company has launched an online marketing platform named Google Ads where an advertiser can cast an advertisement, offer service, discounts, updates, product listings, or videos to reach the mass audience. These kinds of ads can be posted in google search results on non-search websites, mobile applications, or on any other Google-associated platform. Though this is not a free platform it creates a great market value of the product for its platform named ‘Google Ads’.
The huge search engine on earth offers a variety of advertisement campaigns to all cast of marketers their suitable platform. An advertiser before advertising on Google ads must know what type of campaign he is going to take. All types of Google Ads are given below:
Search Campaign: This is the most common type of advertising everyone chooses. It appears on the search engine results as the searcher defines the keywords.
Shopping Campaign: This is an advanced type of advertisement with visuals that appears on Google shopping lists.
Display Campaign: This type of advertisement allows an advertiser to post his advertisement on third-party websites, emails, and other associated platforms of Google. This is a useful feature as the huge number of users are connected to Google and other platforms, it is possible to reach almost every one of them through this kind of advertising.
Video Campaign: This is just like a display campaign but with special advertising priority allowing an advertiser to advertise on YouTube or any other video search channels. It can be advertised either in video search results or video content.
Application Campaign: This type of campaign can be used as a target market. App campaign has a special feature where the advertiser does not need to make the add instead Google Ads made it for them and past it with pre instructions from the advertiser.
Google ads function as auction mode which works through the pay-per-click model. The marketer needs to bid on the targeted keywords on Google and win by maximum bids. Google ads provide marketers three types of a bid to take on. They are as follows:
Cost-per-click: This is the bid for each time a user clicks on the advertisement.
Cost-per-Mille: This is the bid for 1000 advertising impressions.
Cost-per-engagement: Advertiser pays each time any user clicks and uses more specifications in the advertisement like watching a video, making a sign in, etc.
After taking bids from an advertiser, it processes for assessment. The assessment process checks the quality of advertisements by keywords and landing pages. Through this assessment, Google ads measure the quality and put a higher quality advertisement in a better position also slightly reduce the cost to the ad. The highest quality rank advertisement will be given the search platform to promote their product. The marketer pays money on the number of users who click on the advertisement.
How to advertise
Advertising through Google ads requires some simple procedures. One must have a google account to process an advertisement through Google Ads. The processes are mentioned below step by step:
Step 1: From Google ads homepage, start with creating a goal for the advertising campaign. This is to let the platform know the target market for the advertisement.
Step 2: Next, entries are made for the business name, keywords, URL to connect the clicker to the origin of the advertisement, and keyword’s theme that matches with advertising searches.
Step 3: Select the target audience by providing the location. This will help Google Ads to find customers and post to promote for the given location.
Step 4: Google ads provide all necessary tips and instructions on how to create a standard advertisement with its resources. An advertiser with help of these resources can create an advertisement based on their audience.
Step 5: Provide all billing information and methods to complete the procedure.
This is the most massive marketing field for a marketer to promote and successfully research market strategies using this one simple yet effective marketing platform. Google ads offer so many perks to a marketer. Some mentionable ones are given below:
- It is possible to reach almost every user and visitor that Google faces every day.
- Allows an advertiser to choose a target market and strategies relying upon that market.
- Can have a quicker result with click to pay methods.
- Easy to create brand value and product value in the market.